To Google, this is an indication that users aren’t impressed with your website. In other words, a lower bounce rate shows that users actually enjoy browsing your site. While SEO is one of the main buzzwords whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can help you in the new year. These are three elements that Google looks at when working out the ranking potential of your website.

We’ve spent a lot of time over the last few months studying AI overviews to see how they impact search and what they mean for SEO in 2025 (and beyond). But, they also offer a new opportunity for SEOs willing to spend the time optimising to rank in the AI Overviews. Shorter Answer – AI Overviews are trained on your website content, and they’re now stealing your clicks too. I recommend signing up for our free Ahrefs Webmaster Tools and running a crawl of your website. Catching and fixing glitches early can save you from mysteriously missing out on search traffic. Your content might be amazing to human readers, but it also needs to be communicated in a way Google understands.

AI Keyword Tool

Double-check that you’ve spelled your websites domain name correctly (you can see I’ve added an extra ‘y’ in my domain name, below). A guest blog post is a free piece of content that you offer to another blog. In return, you’ll get at least a “bio” at the bottom of the guest post, where you can link to your homepage, a blog post, or (hopefully) whatever you like within reason. As mentioned, your Google E-A-T score essentially takes into account if your brand can be trusted. While the quality of your content will play a huge role, it will be of less help if your branding isn’t applied consistently. Authoritativeness basically has to do with your online rep and the recognition that you’re getting.

• Guest posting is one of the most effective link-building strategies because it provides the other website with something of value, free of charge.
• So, every business online knows it needs to optimize to rank higher and catch more attention from its audience, but only a few know exactly what to optimize and how.
• It can also be worthwhile to turn your blog posts into scripts for YouTube videos.
• For each keyword, Google ranks webpages based on how well their content satisfies the user’s query.

This is crucial for your success, make sure your keywords are in the description and anywhere else you can appropriately add them. Add your open and closing times, your contact details and your website. Encourage feedback from colleagues or users to identify areas for improvement. Collaboration can lead to enhancements you hadn’t considered, making your system even more effective. Before finalizing your rankings, take a moment to review your formulas.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

Appearing on the first page is vital, as most users rarely go beyond it. Advanced tools like Serpple allow you to analyze your SERP performance, ensuring you stay ahead in the competitive landscape. If you’re still not certain, try looking at your BHS Links competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile.

Free Guides

This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile. With 82% of smartphone shoppers (92% for millennials) using their device for local search, this is a great opportunity for customers to get in touch with you. Google will embolden keywords in your reviews to further validate relevancy.