Assessing competition is essential to developing an effective SEO strategy. Keyword difficulty measures how challenging it is to rank for a specific term. A high keyword difficulty indicates many sites are targeting that keyword, making it harder for you to rank favorably. Your positioning on the SERP directly impacts click-through rates.

It’s a staple in offices and homes around the globe, and Google Sheets is one of the most flexible and accessible ways to manage your data. One of the simplest yet most frequent tasks you might need to do is insert today’s date into your spreadsheet. Whether you’re tracking expenses, creating a to-do list, or managing a project timeline, knowing how to quickly add the current date can save you a lot of time.

Visual learner? Check out this quick video tutorial:

Find out what the algorithm is, why it matters, and how it affects your ads…. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers…. Request a free consultation to get started with your SEO strategy.

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Next, we need to write some titles and descriptions for our products and categories. Yes, you can use marketing copy from supplier websites, but your customers and SEO will thank you for original content. The best way to start isn’t with fancy tools, but just to make a list of at least five main topics that your customers care about and that are closely related to your product. A simpler site structure makes it easier for search engines to crawl your site and rank your products. In this Shopify SEO guide, you will learn how to optimize your store to rank higher on Google in 7 easy steps.

Of course, search engines aren’t your only source of traffic, though. Take a look at these other ways to promote your blog—and you’ll soon be getting more readers, leads and customers. One way to make sure that your content matches search intent is to look at the content that ranks on the first page.

Shopify SEO: How to Get Your Shopify Store to Rank #1 on Google

This research supports the idea that higher rankings generate more clicks. Along with strong content, backlinks can help you get on the first page of Google. Semrush’s SEO Content Template will give you SEO recommendations based on the top 10 results for your target keywords. One of the easiest ways to find related keywords is to review your competitor’s top-ranking keywords. For example, searching Google with the keywords “best dog toys” and “good toys for dogs” produces similar results.

• Some people think that links are the end all and be all of ranking in Google.
• Essentially, Google will begin showing results from other channels too, not just websites.
• You can see the total organic traffic for each page, the percentage of total traffic to the page that comes from organic search, and the total number of keywords a page ranks for.
• Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume.
• A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page.

Related to Your Website’s Main Theme – Choose keywords closely related to your website’s core focus to establish topical authority. Creating comprehensive content around these related keywords signals to search engines that your site is an authoritative resource in your niche. For example, if you search Google for the term “how to check website traffic”, the results show a list of tools and not a set of instructions as you would expect.

If you’ve demonstrated that you’re qualified to write about your topic and other sources turn to you for the value that you offer, Google will view you as trustworthy. For more help on this, check out our post on Schema markup to see which ones might be most helpful for BHS Links you. So if you had an outstanding resource about SEO, I might consider adding it to that page. Explore the largest, fastest, and freshest backlink management tool.

Or, check out our full range of digital marketing solutions to learn how we can help with your SEO. As mentioned earlier, search engines work by crawling and indexing different pieces of content on your website. Internal links refer to any hyperlink that points to another page on your same website. Apart from this, high-quality backlinks from reputable websites signal to search algorithms that your content is valuable and deserving of higher search rankings. Link building boosts your blog’s authority and credibility in the eyes of search engines, leading to higher blog rankings.

Ahrefs is one of the best SEO tools we recommend using to check your Google rankings. One of our favorite tools for checking Google rankings is Google Search Console (GSC). Leanne Peard is an expert on Facebook, and recently won the Best Social Media Educator for 2019, Australia and New Zealand. Leanne is the creator of Become a Social Media Manager a certified accredited training program available in Australia and now available online. Developing the skill set to utilise social media is essential for the businesses to grow.