Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages. Search engines don’t like reading lengthy strings of words with complex structure. Set them up to include as little beyond the main keyword (for which you want to optimize the page) as possible. As a result, any elements it can’t render this way remain invisible to the search engine. And so, despite your website looking fine from your perspective, Google might find its content inaccessible. And finally, it needs to add them to its index — a database of all the content it has found on the web.

What is an SEO Strategy and How to Create an SEO Strategy?

These elements are interdependent, and executing a BHS Links successful campaign requires that your team have a clear understanding of each. And because successfully executing on all 5 elements aligns your content with the philosophy that drives Google, the resulting search rankings often remain for years. Google’s algorithm seeks to connect searchers with high quality content that best responds to their search query. Thus, effective SEO strategy can be simply defined as providing the highest quality response to the psychological intent behind a search query in the form of a web page. The Search Atlas Site Auditor Tool provides a detailed overview of your website’s technical performance by identifying issues related to crawlability, indexability, and site structure.

If you’re ready to boost your online visibility, Single Grain’s SEO experts can help!👇

You need to figure out where you’re being outranked and find ways to turn the tables. These pages are also likely MVPs for ecommerce sites, but will also be joined by category and/or product-level pages. You may find you have decent and highly targeted traffic that converts. An example of this would be vegetarian restaurants in San Antonio, which would most likely be used by someone with a craving for a plant-based meal. This is yet another area of life where you get what you pay for.

• Like every skill, you get better at SEO by practicing on live websites.
• SEO and social media marketing are two distinct strategies, but both play crucial roles in a comprehensive digital marketing plan.
• Make sure the anchor text for the links is relevant to the page they’re pointing to.
• According to Stoica, that depends on how much boilerplate content you’re using on your page.
• Let’s be honest, the word “strategy” is a term that isn’t always used the same way in the English lexicon (or our industry).

If you click on a card, you will see more information, like top headlines, questions around the topic, and related searches. By implementing these three elements, you create a topic cluster. This ensures everything works as intended, keeps your content up to date, and improves your on-page SEO. Once you have identified these pages, add a link to the report in your template. We’ll explain how to reach out to these websites in more detail later. For a deeper analysis and more insights, download a CSV file and work with the data in a spreadsheet.

A whopping 83% of users expect your website to load in three seconds or less — and if it doesn’t, they’ll leave. You can also look at the “people also ask” section to see what questions people ask around the subject. If you’re a baker writing about how to make pizzas, you’re going to drive traffic interested in pizza shops, not bakeries. Christopher explains that local service ads (or LSAs) are one of these features. This ad format is exclusive to local businesses in fields such as plumbing, law, dentistry, preschools, childcare, and massage, to name a few. I contacted Christopher Levy, senior manager of SEO at Marketing Six, for comment.